Social Media Is Addictive

A few months back I read a book titled Ten Arguments For Deleting Your Social Media Accounts Right Now by Jaron Lanier. It is an incredible book on how much social media influences our psyche and behaviour.

I remember using Twitter & Facebook back in 2007 and Instagram when they debuted in 2010. Little did I know how much these apps would go on to influence our mindset and behaviour.

Recently, there has been a lot of buzz around social media and its influencer-driven marketing drive. I do not exactly remember when I started to see Facebook Ads and Instagram Sponsored Posts. But, I vividly remember telling myself how big this is going to influence users.

Over the past few months, I catch myself spending a lot of time on Instagram. I have deleted and re-installed this addictive app plenty of times. But, I keep going back to it. I suppose this is the power of an addictive algorithm Jason Lanier & Tristan Harris keep banging on.

In short, I understand that I have a problem with Instagram and battle to keep my usage down. One step I have taken is to open the NetNewsWire app whenever I have the urge to open Instagram. Making this switch means, I can read or scan some of my favourite blogs. This has enabled me to read more and build an idea bank for my daily posts.

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Ridwan Jaafar @ridwan